Development roadmap
Understanding the platform
Moritz has a personal approach: He has been familiar with the platform and the gaming industry for years. Since he is a twitch user himself, he understands the dynamics and trends of game releases and let’s play shows and can focus effectively on the next step.
Defining needs and target audiences
Combining his own experiences and user surveys he deduces the core problem: Options to professionalize the own channel on Twitch are lacking. This defines the target audience as well: Streamers in the field of gaming who grew due to early success and need to professionalize.
Developing solutions
Once the problems and target audiences are defined it is time to develop solutions. What might help the target audience to solve the problem? In this case the answer is clear: A tool that delivers answers to the streamer’s questions and eliminates known uncertainties. More insight means a more successful professionalization.
Overcoming roadblocks
No development runs smoothly or without a catch. Flexibility is key – and the ability to find quick solutions to problems if the project comes to a halt. Moritz encounters his first real problem when it comes to the actual coding. How can Twitch chats be mined effectively to extract the necessary data for his users. He needs the right code, but does not yet have developers on his team. There is a quick solution: GitHub.