As far as I know, your bot is already being used searching for experts?
We are four people and have thousands of members in the community. That's when we started thinking: How can we retrieve things? With a form, you don't feel like filling out anything after the fourth field. That's how we came up with the idea of the bot. It tells users what they need, for example, or skips queries that are not relevant. For example, in an initial contact like that, we ask what topics the person is interested in.
Why is this user survey so important for you?
By now, it's clear that you have to build user-centric products. But it also goes further than that. I used to lead a data team as well, and data-based evaluations are in our DNA. At the same time, we still have a past with print in the media houses. By that, I mean that there are few contacts between the editorial team and the readers. There might be a letter to the editor or a complaint about why a subscription was late. More precisely, it's the sales department that has contact with the outside world, the rest of the publishing house hardly has any. This changed with the internet, for example through social media. In reality, journalists and brands then go on these platforms and preach their content to the community, hoping that there might be people who are interested. We think that's rather harmful.