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Media Startup Fellowship

Launch your media startup with us!

Media needs new solutions and it needs you! Whether you are eager to get your idea off the ground or already have a prototype, we can help you to develop innovative digital media products. What are you waiting for?

The application phase for Batch #7 runs until December 01, 2019. Apply now for our next batch!

What to expect at the Media Startup Fellowship!

50,000 Euro

Fellowship startups receive a prototyping budget of up to 40,000 €, plus an additional 10,000 € worth in mentoring, office space & media services.

Contacts & Network

We can connect your startup with all major media cpmpanies in Germany. With us you get to know the people your startup needs to go through the roof!

Infrastructure

Fast Internet, chic desks and excellent coffee: All of this is waiting for you in our CoWorking space.

Mentors & Coaches

Whether business, design thinking or law, our experienced coaches and mentors are always ready to help you with anything you don't know.

9 months to take your startup to the next level!

Product

10,000 € Payout

The first phase of the Fellowship is all about validating your prototype, finding customers and developing your brand positioning.

Coaching Topics
  • Teambuilding
  • MVP
  • Business Model
  • UX Design

Sales

10,000 € Payout

We boost your sales approaches and support you in your customer search by connecting you to the right people in our partner network and the media industry.

Coaching Topics
  • Pitching
  • Marketing & PR
  • Sales
  • Growth Hacking

Invest

20,000 € Payout

It's getting real! In this last phase you will work on a sustainable business model and a funding plan for your startup.

Coaching Topics
  • Investment
  • Legal
  • Recruting

REQUIREMENTS

Everything you need

Your startup must be in the digital media industry. And by media we mean media. Not Fintech. Or agriculture. By "media" we mean, for example:

  • Content
  • Software & Workflows
  • Bots & AI
  • AdTech
  • AR & VR & 360°
  • Payment
  • Data & Analytics
  • Personalization
  • Data Driven Publishing

We are looking for teams that are serious about founding. Your company doesn't have to be officially founded yet, but you should be able to prove to us that you can actually build a product, by having a working prototype at hand already.

We're not looking for the next random blog on any topic - unless you have plans to scale up to a digital publisher. We support plans that innovate with new technology and do something completely different with digital media.

During the Media Startup Fellowship you will spend nine months in Munich working full time on your product. At least the founders of your startup should work from the offices we provide and should be present for the coachings.

Timeline

Was wann passiert

  • Dec. 01

    Application Deadline

  • Jan. 22 - 24

    Bootcamp

  • Mar. 02

    Start Fellowship

  • Mar. - May

    Phase I

    Payout 10.000 €

  • Jun. - Aug.

    Phase II

    Payout 10.000 €

  • Sep. - Nov.

    Phase III

    Payout 20.000 €

Do you have a question?

FAQ - Questions that keep coming up

How do you define "media startup"?

The goal of a media startup is to provide a service for journalists, publishers and other media companies. This can be done via the creation of own content or via technical solutions that support the content of others. Whether platforms, SaaS models, or a special interest content startup, as long as your solution can be applied by media companies, you are right with us.

Topics

  • Messaging & Bots
  • AI, Algorithms, Machine Learning
  • Data- und Robot Journalism
  • Payment, Paid Content, New Business Models
  • Distributed & Social Media
  • Personalized & Atomized Content
  • Audio & Podcasting
  • 360°-Video, Augmented Reality, Virtual Reality
  • Mobile Storytelling & Reporting
  • Media Ad Tech, Native Advertising
  • Influencer, Marketing, PR

Tech-Startups

  • CMS & Services
  • Tools for Newsrooms
  • Ad Tech
  • Platforms
  • B2C Products, Apps

Content-Startups

  • Formats for New Technologies (Bots, Algorithms, etc.)
  • Platform Formats (Messenger, Live, Snapchat)
  • Innovative Advertising Formats
  • Media Brands for Special Interest Topics
How far along does the idea have to be?

If you haven't validated your idea yet (= a hundred people asked if they want your product and you received a YES!) then it's more like an Idea Sprint, Workshop or one of our other programs for you. But if you already have enough feedback from potential users, then apply for the Fellowship! Our coaches will help you with your business plan, design and prototyping.

Do I already have to have all team members fixed?

Your team should work for the product. If you build a software, you should have coder on board. If you are working on content and formats, you should have a storyteller on board. During the six months you'll be working on prototyping, so you'll have to be able to implement the input. If there's still too much missing, join one of our other programs!

How much time do I have to spend?

The Media Startup Fellowship is a full-time program. You work 9 months on the product and get a prototyping budget for it. Once a week there is a set coaching session, in between there are mentor meetings and theme workshops and you will present your projects at evening events and conferences among the Media Lab community. You can only do that if you are fully committed. If a part of the team is only working part time, commitment is still possible - as long as you are able to make decisions on a daily basis and can be present at all meetings, you will be a fit for our program.

Are we going to get funding from you?

Each team receives up to 40,000 Euros in prototyping budget. We trust you will make the right decision when considering whether to spend the money on caviar, a trip to New York, or programming individual features.

Are you taking any stakes in our startup?

No.
"What? Really?"
No. Really not. Cool, right? Come to us!

Do I have to be in Munich to participate?

Yes. The Fellowship is a full-time presence program in which you should work intensively on your project. We have offices and conference rooms for you at Media Lab and there are weekly coachings, mentorings and theme workshops on site. In addition, the exchange with the other teams helps enormously. Unfortunately, we don't have any apartments available, but you'll find a shared room here in Munich, We promise!